Product Leaders

Professional Agile Leadership - Evidence-Based Management (PAL-EBM)

Learn to apply Evidence-Based Management for agile leadership, focusing on empiricism, customer value, key metrics, and data-driven decision-making to achieve business goals.

Scrum.org Masterclass Traditional

Professional Agile Leadership – Evidence-Based Management (PAL-EBM)

Course Code: PAL-EBM


Overview

Enhance your leadership skills by learning to apply the Evidence-Based Management (EBM) framework to drive business agility, improve customer value, and achieve strategic goals through empiricism and intentional experimentation.


Target Audience

  • Product Owners
  • Product Managers
  • Managers
  • Entrepreneurs
  • Executives
  • Scrum Masters
  • Agile Coaches
  • Consultants

Learning Outcomes

  • Apply empiricism to set and achieve strategic goals, managing complexity through experimentation and adaptation.
  • Create a culture of self-management and autonomy using clear goals, appropriate measures, and trust.
  • Shift focus from traditional team performance metrics to customer-centric outcomes.
  • Use the four Key Value Areas (Unrealized Value, Current Value, Time-to-Market, Ability to Innovate) for evidence-based decision-making.
  • Understand how goals and measures influence behaviors, culture, and values.
  • Enable organizations to embrace empiricism as a leadership approach.
  • Correlate market leadership and sustainability with curiosity, adaptation, and empiricism.
  • Focus measurements on improving market value and operational capabilities using EBM.

Course Topics

  • Evidence-Based Management (EBM) Framework
  • Empiricism and Agile Leadership
  • Setting and Measuring Strategic Goals
  • Key Value Areas (KVAs)
  • Customer-Centric Metrics
  • Organizational Agility and Continuous Improvement
  • Enabling Self-Management and Autonomy
  • Evidence-Based Decision-Making

Delivery Format

  • Self-paced learning
  • Live, activity-based classroom sessions
  • Community-based aftercare

Proficiency Level

Advanced


Course Length

1 day


Trainer/Designer

Martin Hinshelwood


Vendor

Scrum.org


Certification

Includes a free attempt at the Professional Agile Leadership – Evidence-Based Management (PAL-EBM) certification exam.