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Professional Agile Leadership - Evidence-Based Management (PAL-EBM)

Learn to apply Evidence-Based Management for agile leadership, focusing on empiricism, customer value, key metrics, and data-driven decision-making to achieve business goals.

Advanced Scrum.org Traditional (Full Day) · Traditional (Half Day) · Immersive

What changes for your team

  • Stop guessing what agile is worth
  • Measure outcomes, not activity
  • Turn strategy into tested progress

Immersive training pays back differently to a two-day course. Sessions spread across several weeks mean each idea is applied in your real work before the next one lands — so capability builds instead of fading under a backlog. Why immersive produces better returns →  ·  Other formats available in the panel above.

Professional Agile Leadership – Evidence-Based Management (PAL-EBM)

Course Code: PAL-EBM

Overview

Enhance your leadership skills by learning to apply the Evidence-Based Management (EBM) framework to drive business agility, improve customer value, and achieve strategic goals through empiricism and intentional experimentation.

Target Audience

  • Product Owners
  • Product Managers
  • Managers
  • Entrepreneurs
  • Executives
  • Scrum Masters
  • Change Leaders
  • Consultants

Learning Outcomes

  • Apply empiricism to set and achieve strategic goals, managing complexity through experimentation and adaptation.
  • Create a culture of self-management and autonomy using clear goals, appropriate measures, and trust.
  • Shift focus from traditional team performance metrics to customer-centric outcomes.
  • Use the four Key Value Areas (Unrealized Value, Current Value, Time-to-Market, Ability to Innovate) for evidence-based decision-making.
  • Understand how goals and measures influence behaviors, culture, and values.
  • Enable organizations to embrace empiricism as a leadership approach.
  • Correlate market leadership and sustainability with curiosity, adaptation, and empiricism.
  • Focus measurements on improving market value and operational capabilities using EBM.

Course Topics

  • Evidence-Based Management (EBM) Framework
  • Empiricism and Agile Leadership
  • Setting and Measuring Strategic Goals
  • Key Value Areas (KVAs)
  • Customer-Centric Metrics
  • Organizational Agility and Continuous Improvement
  • Enabling Self-Management and Autonomy
  • Evidence-Based Decision-Making

Certification

Includes a free attempt at the Professional Agile Leadership – Evidence-Based Management (PAL-EBM) certification exam.

Frequently Asked Questions

The PAL-EBM course is designed for leaders, managers, Product Owners, Scrum Masters, consultants, and others responsible for driving business agility or measuring the impact of agile transformation. It’s not geared toward those looking for basic Scrum mechanics or people without influence on business outcomes or team direction.

The course includes a free attempt at the PAL-EBM certification assessment. This is an online exam requiring an 85% passing score, and if you take it within 14 days and don’t pass, you get a second attempt at no extra cost.

You’ll work on problems like shifting from output-based to customer outcome-focused measurement, using metrics to support experimentation and adaptation, and addressing leadership obstacles to real business agility. The course explores how to diagnose and improve across the four Key Value Areas relevant to your organisational context.

No specific qualifications are required, but PAL-EBM is aimed at current or aspiring agile leaders with experience working in or around agile teams and organisations. Background in Scrum or leadership helps you get the most out of it.

PAL-EBM runs as either an in-person course over two consecutive days or as a live, remote class spread out over several shorter sessions. Both formats deliver the same content and certification opportunity.

Syllabus

Here is exactly what your team will cover, and how we deliver it. Browse the syllabus below, then choose the format that fits how your people learn and how fast you need results:

Every format delivers practical skills your team can apply immediately—through incremental learning, outcome-based assignments, and facilitated reflections that connect the material to your real challenges and keep capability improving long after the session ends.

Introductions & Goals, Evidence, and Empiricism

Session 1 115+
Welcome and introductions followed by an exploration of the foundations of Evidence-Based Management, including understanding goals, evidence, and empiricism as the cornerstone of effective leadership and decision-making.
Ask Evaluate your organization’s current approach to measurement and goal setting. Identify examples of how measurements have influenced behavior, both positively and negatively.
View Examples

Goals: Understanding Why

Session 2 100+
Deep dive into goal setting using Evidence-Based Management principles. Understanding the importance of clear, measurable goals and how they connect to organizational outcomes and customer value.
Ask Work with your team to define clear strategic goals using Evidence-Based Management principles. Connect these goals to customer value and business outcomes.
View Examples

Evidence: Focusing on Value

Session 3 100+
Exploring the four Key Value Areas (KVAs) of Evidence-Based Management: Current Value, Unrealized Value, Ability to Innovate, and Time-to-Market. Learn how to use evidence and metrics to focus on customer and business value.
Ask Assess your organization’s current state across the four Key Value Areas and identify metrics that would provide evidence of improvement in each area.
View Examples

Empiricism: Inspect and Adapt with EBM & Getting Started

Session 4 130+
Learn how to implement empirical practices using Evidence-Based Management. Focus on inspection, adaptation, and continuous improvement. Practical guidance on getting started with EBM in your organization.
Ask Develop a practical plan for implementing Evidence-Based Management in your organization, starting with small experiments and building towards broader adoption.
View Examples

Catchup & After

Two weeks after completion, participants are invited to join a follow-up catch-up session designed to address any remaining questions, ideas, or challenges that have emerged since the training. This session provides an opportunity to reflect on your experiences applying the concepts learned in the course, share insights, and receive additional support.

* Assignments are part of our Immersive Training Programs, encouraging participants to apply their learning practically between sessions for a more hands-on experience.

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